lego movie:target audience
learning objective:to identify the target audience using demographics and psychographics. demographics:Group your audience in 5 key terms. psychographics:searching on google. The movie targets a family audience that could be split into the following three groups: young kids who play lego parents who played with lego as kids young adult cinema goers the film has something with both genres: Girls because the romance and drama Boys because the action and western lifestyle age/gender: young kids of both genders race:white target audience location: Denmark and USA social class: middle, working class