lego movie:target audience

learning objective:to identify the target audience using demographics and psychographics. 
demographics:Group your audience in 5 key terms.
psychographics:searching on google.


The movie targets a family audience
that could be split into the following three groups:
young kids who play lego
parents who played with lego as kids
young adult cinema goers

the film has something with both genres:
Girls because the romance and drama
Boys because the action and western lifestyle

age/gender: young kids of both genders
race:white target audience
location: Denmark and USA
social class: middle, working class