Lego Movie/poster Campaign

Denotation-describe things that are in font of you .

Connotation-implied meaning for something .

denotations

• loads of lego people 
• colourful 
• huge evil guy in the sky 
• a war 
• lots of known characters 

connotations

• red and blue show action and sifi genre 
• a lot of bright colours through the city, with a huge black cloud carrying a villain.
• a lego man holding a tool implying that he's gonna fix the city 
• theres a main character at the front brightly coloured showing he's a good guy.
• theres a villain in the back with a red glow and in a dark cloud implying that he's bad and wants pain on others 

context 

aimed audience

people who play with lego and the younger age.

film posters r released at different times and contain different information. teaser posters release a tiny bit of information and make viewers get excited and put a face to the film. theatrical posters tell you all the information about the film, movie stars producers.

teaser poster

theatrical poster

• they will have a better image 
• poster credits 
• colour pallets more defined
• studio logo / website
• when and how 
• title 
• tagline 
• type of film 
• striking image